After the ridiculous success of rapper aspiring fashion designer Kanye West‘s T-shirt line for french label APC they invited him back to collaborate on a full collection. Glad to have the full collection rather than other screenshots of other people’s screenshots of a Instagram photo I can now really asses the line. The line is actual very nice, not over the top but mildly understated. The simple mix of separates are very casual and wearable. I’m all about ‘simple-luxe’ and in this collection I get that. I know Kanye West isn’t taken seriously in the fashion world more so because all lot of his looks/creation all seem “inspired” by other established brands he sports in daily life. Though, this collection is no exception (several of these looks I’ve seen him wear before from Balmain to DRKSHDW) overall the collection is current with today’s average fashion interested male in mind. It’s has a strong masculine presence with the paramilitary references, while still being preppy with the color scheme and cuts of the blazers/sweater and a certain ease to it that is versatile as seen with the plaids, floral and denim.
To be honest these looks are all something your can pull together at any H&M, Gap, Zara and J. Crew oh, yeah and Foot Locker but that is the charm of this collection, the effortlessness. I don’t think he was going for innovate more than he was going for relativity. The best way to gain an audience or credibility is to do what the masses like/want to get them hook then hit them with the coup de grâce.
Job well don Mr. West I give it a B+.